blf — Sydney Waldrop

Sydney Waldrop is a multidisciplinary graphic designer based in San Francisco, USA. She works in print, digital, illustration, video, multimedia & more.

Billboard Liberation Front Icons, 2024
Logo
Visual Communications, ART155, University of San Francisco

These three fictional icons were created to represent the Billboard Liberation Front. The Billboard Liberation Front was an anticonsumerism movement founded in 1977. Its mission was to publicize the art of the billboard by changing graphics and text on existing corporate billboards, despite it being illegal. This topic was chosen because it was ironic to the concept of creation, graphic design being both their method and madness. It was inspired by their act of rebellion being so unapologetic and human, as they believed they were not destroying billboards but improving them. The icon design was approached with the idea of humanness and imperfection in mind, as well as the silliness of their image.

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