kusftv — Sydney Waldrop

Sydney Waldrop is a multidisciplinary graphic designer based in San Francisco, USA. She works in print, digital, illustration, video, multimedia & more.

(Listen 2 KUSF.org), 2025
TV Graphic, 1920 x 1080 px
KUSF College Radio, University of San Francisco

This design was created as a digital flyer for the University promoting KUSF as a college radio station. The entire design has edges of mystery to intrigue the audience. The fingerprints and hands with no body attached as well as the background in a hypnotic spiral all feed into the air of mystery. The hands are also slightly blurred, sending the focus back to the type in the center, commanding the viewer to listen to the station. The colors are monochrome, except for classic KUSF red and a slight yellow tone to the paper, to keep with the noir mystery theme.

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